Dairy Marketing Proposal

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. The Research Problem On the basis of the literature review and the objectives of our study now we describe the actual research problem. So now we look into the strategies, plans and marketing styles of the dairy products of different companies. So to make a framework for our research we categorically try to find the different strategies. First we look into the advertising styles of the Indian brands which are the leaders and capturing the market, then we move forward into the International brands which are amongst the best brands in the world and how they target the market and launch their marketing campaigns. 3.1 Dairy business worldwide India is “The oyster” of the worldwide dairy industry. It offers opportunities in vast number to business…show more content…
Nestle Good Food, Good Life is the promise they commit to everyday, everywhere Vision-People understand that food is a source of nourishment and satisfaction, but also pleasure, health, happiness and peace of mind. 4.1 Introduction:- NESTLÉ's association with India goes back to 1912, when it started trading as The NESTLÉ Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished items in the Indian market. After India's freedom in 1947, the economic policies of the Indian Government underlined the requirement for local production. NESTLÉ reacted to India's goals by forming an organization in India and set up its first plant in 1961 at Moga, Punjab, where the Government needed NESTLÉ to develop the milk economy. NESTLÉ set up milk collection centers focuses that would not just guarantee prompt collection and pay reasonable costs, additionally ingrain amongst the group, a trust in the dairy business. NESTLÉ has been an accomplice in India's development for more than nine decades now and has constructed an extremely unique relationship of trust and duty with the populace of India. The Company's activities in India have encouraged immediate and aberrant job and gives business to around one million individuals including agriculturists, suppliers of bundling materials, administrations and different…show more content…
Fig 4 4.2 Product Range and print ads:- NESTLÉ India makes results of really worldwide quality under universally popular brand names, for example, NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA and as of late the Company has likewise presented results of every day utilization and utilize, for example, NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉ Jeera Raita. Fig 5 4.2.1 Milk: A+ Slim Milk, A+ Nourish Milk Positioned as the 15 times less fat milk than regular toned milk with same goodness as regular milk. It is a way to reduce the fat intake by increasing usage of dairy products. It also has competitors like Amul which states their milk is most hygienic liquid milk. 4.2.2 Buttermilk Lassi Nestlé Masala Buttermilk has the goodness of Ayurvedic ingredients like Jeera, Kala Namak, Mint and Ginger. This product was positioned as the healthy and natural product which doesn’t have any harmful side effects as its ingredients are ayurvedic. Its competitors include Amul buttermilk, Danone etc. 4.2.3 Nestle

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