Customer Satisfaction In Banking

780 Words4 Pages
Abstract Purpose of the study was to study the factors affecting customer satisfaction in banking sector of Pakistan and to find the connection between service quality, customer satisfaction and customer loyalty. Research of the study is quantitative and surveys research method has been used in it. Data was collected from different such as: Khairpur and Sukkur. Results of his study show that there is important correlation between service quality and attributes and customer satisfaction. It also exposed that link exist between customer satisfaction and customer loyalty. With help of this study we can finish that services quality leads to happy customers and customer satisfaction leads to customer loyalty. In today s’ compititative world banks…show more content…
Selected banks also recommended particular services such as VIP accounts, Ladies accounts, minor and student’s account, plus e-banking platforms such as telephone and PC banking which offer 24/7 in contact. Mostly, the development in private banking business, along with adapted services, has formed a competitive rivalry in banking sector. Customer satisfaction is the actual diamond and challenger advantage above other companies. These days’ businesses try to win for customers and customer satisfaction is an indicator of customer purchase intentions and product…show more content…
So the producers and marketers tried to keep their customers happy so that they may become group loyal and in the way companies can get most share in the market. So after significant the above mentioned difficulty the reason of the study was to uncover the interrelationship between services qualities, customer loyalty and customer satisfaction in banking sector of Pakistan. This study is try to survey the interrelationship between service quality, customer satisfaction and customer loyalty in Pakistani environment. This will be an actual involvement for the banks because in this way banks can search for direction to develop their services quality in order to keep their customers and request aggressive advantage by getting more loyal customers. 1.1 PROBLEM STATEMENT Keeping in view the importance of service quality and customer satisfaction, a study is considered to observe the shock of service quality as a self-determining variable on dependent variable i.e. Customer’s satisfaction 1.2 OBJECTIVE OF THE STUDY The objectives of research

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