In Text 1, the organization Crisis at Christmas develops a persuasive text used to lure readers into donating money to “take on homelessness”. With the use of persuasive techniques, word choice, and structural organization the author develops the piece credibility as an assertive, convincing ad. The choice by the author to use certain words and phrases aids in its convincing properties, manipulating readers’ view and opinion on the organization. Throughout the work the author shows Crisis at Christmas as a professional, trustworthy institution. In text 1, phrases such as “Since 1972” and the mentioning of how it is their “40th anniversary,” show the reader that they have been providing a helping hand for a considerable amount of time, making them a reliable, established institution. “Crisis at Christmas has provided vital service for homeless and…show more content… The ad was written in the UK which I and the reader can infer because their website ends “.org.uk” text 1, and when they list prices they use pounds - “£23.39”. Its setting is also around Christmas time which I and the reader can infer by the use of snowflake graphics and the constant repetition of “Christmas” “We’re planning to take on homelessness this Christmas.” Text 1. Christmas denotes a giving and caring spirit. It is a good marketing idea that the author forms for the ad, to print and use Christmas to strengthen their persuasiveness and strength. People are more likely to give money when it is Christmas time. Also it strengthens and subliminally places the desire to give by using imagery - “Night-time temperatures are falling. When you’re homeless, Christmas can be the hardest time of all. Cold, hungry and alone, there’s often nothing to enjoy, no one to be with, and little hope of anything better. Where Christmas should be, there’s just an empty space”, to make readers sympathize to the homeless Crisis at Christmas is