Communication: The Purpose Of Communication?

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Communication A. Why do we communicate? Communication is not something that you need to learn: it is simply something you do and have always done. Communication is a deceptively unpretentious concept. It encompasses an intricate process, further convoluted by a wide variety of factors like motives, perception, relationships, situations, cultural variances, resources available and many others. B. What is communication? It is simple defined as ‘the imparting or exchange of information, ideas or feelings between a sender and a receiver’. The two most imperative points to be noted from this definition are that: a) The potential content and purpose of communication is very varied; and b) Communication as an exchange is not just a one-way process.…show more content…
This objective may take any form according to the situation: information, order, suggestion, negotiation, persuasion, etc. Whatever the form it takes it must be ensured that it prompts your receiver to act as you wish. The chief objectives of communication are as follows: a) Information Communication is enquiring, supplying or receiving information. Without sufficient, reliable and relevant information, you remain ignorant to what happens in your surroundings. b) Advice Advice refers to personal opinion about what to do, how to do, and where to do. It points out a particular cause of action in a particular situation with a view to changing the behavior and opinion of the receiver. It is subjective because it is based on the adviser’s personal opinion. c) Counselling Counselling seems like advice but it is with a professional touch by a man with greater knowledge and skill. A person facing domestic or professional difficulties needs counselling services. Through counselling sessions his/her worries and emotions are shared to release stress, frustration, depression or anxiety. d)…show more content…
Encoding (Conversion of ideas into a message by the sender.) iii. Transmission (Sending out the message to some receiver by the sender.) iv. Reception (Receiver receives the message sent by the sender.) v. Decoding (Conversion of encoded symbols into meaningful words.) vi. Feedback (The reaction of the receiver. End of the communication process.) Figure. Communication Cycle Verbal Communication The process of sending and receiving messages with words, including writing and sign language. The verbal communication may be limited to a specific or particular culture or country. It may have permanent and verifiable record or evidence of its existence. It is the process of verbally communicating with people by using oral, visual or written modes. In verbal communication words are used to exchange information, ideas, feelings and thoughts and this can be done in person or by telephone and can be written or oral. Verbal communication addresses the following pertinent question listed below: i. What to say? ii. How to say? iii. Whom to say? iv. When to say? v. What you should not say? A. Written Communication The communication of the messages through written words is referred to as written communication.

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