Cocoa Brown: Product Life Cycle

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A product is anything that can be offered to a market that might satisfy a want or need. In retail, products are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. Cocoa Brown One Hour Tan is a tangible, non-durable product that can be bought in pharmacies nationwide as well as Penneys. The tan is foaming mousse, dark in colour and light in smell. It’s dispersed from a white plastic nozzle and a steel canister. However, it is not water resistant on the skin once it is applied, causing it to streak and thus is intangible. • Product Life Cycle; The product life cycle is an important concept in marketing. It describes the steps a product goes through from when it was first thought of until…show more content…
Some continue to develop and others rise and fall. Companies may use the Product Life Cycle to judge where they may fit in terms of development. In regard to Cocoa Brown, Cocoa Brown falls into the growth to maturity stage as it is still growing and prospering in terms of profit. (Business Dictionary, 2017) • Product Packaging; Packaging serves different functions for products. Packaging serves a practical purpose of helping to store, handle, transport and display the product. Packaging also provides a means to market products. Finally, packaging also involves bundling, which is packaging related products together. This is an aesthetic function and property. (Business Dictionary, 2017) Packaging grabs a consumers eye on the shelf, causing them to stop, pick it up and read about it. If a products packaging isn’t as attractive as another, it can be left on the shelf, not selling as well as the aesthetically pleasing product. It’s human nature to be drawn to the more aesthetic option. Packaging can also represent a brand. In regard to Cocoa Brown, the packaging is bright pink, feminine and fun. These are ideals the brand wishes to transmit to the target…show more content…
Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean lost sales for the organisation. Price is defined as a value that will purchase a finite quantity, weight, or other measure of a good or service. As consideration is given in exchange for transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved. In commerce, price is determined by what a buyer is willing to pay, a seller is willing to accept, and the competition is allowing to be charged. With product, promotion, and place of marketing mix, it is one of the business variables over which organizations can exercise some degree of control. (Business Dictionary, 2017) A distinct part of the Cocoa Brown brand is that it is affordable. The Cocoa Brown products are sold in Penneys – a stereotypically cheap and affordable retailer. The cost of a bottle of the One Hour Tan is €7.00, which compared to most other tans on the market, is a steal. This ensures that every socio-economical class and group can purchase the tan, causing the profits to be higher than many other products. The attractive price can cause people to purchase one or more as they feel it is a

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