Clueless By Amy Heckerling: A Thematic Analysis
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Amy Heckerling challenges the social hierarchy of the 20th century and how an individual’s identity could be shaped by the increasing prevalence of consumerism and materialism. The presence of a social hierarchy was ubiquitous in 1990’s America, as people adhered to strict unwritten rules about their status. This notion is reflected from Emma in Heckerling’s Clueless, by Cher’s reluctant attendance to the Valley party ‘Looks like we’re going to have to make a cameo at the Val party’. Medium and full body shots are employed during the valley party scene, almost to compare everyone to Cher, who considers herself better than everyone else. The effect materialism and consumerism has on an individual’s identity is evident through Tai’s eventual