resources, capabilities, and core competencies. Chipotle, as ShopHouse’s parent company, has a deep commitment to serving “Food with Integrity,” high quality food that comes from from more human farming environments (Thompson et al. c-118). Another huge resource that ShopHouse has to support its growth efforts and help it succeed is the knowledge of the companies in the same industry that have already been successful, namely McDonald’s and Chipotle (Thompson et al. c-115). As a fast-casual type of
brand.Apply the Five Forces Model of Competition tool to analyze the industry the company is in.1. Competition/ Rivalry in the industry – For Panera there is competition in the industry. The fast casual food establishments is a crowded industry. Chipotle, Einstein Bros, Freebirds and