Business Case Study: Patagonia Is A Critique Company
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Patagonia is a unique company, not because its owner is environmentally conscientious but because the company itself goes over and beyond the legally required compliance in caring for the society, the employees and the environment. In fact its mission statement clearly shows its focus on the environment stating “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. (Patagonia, 2015)
The company started because of the passion of its founder, Yvon Chouinard. As an avid climber he was dissatisfied with the quality of climbing tools available in the market and decided to take matters into his own hands and manufacture the tools. Slowly, the company transformed into an outdoor-clothing brand.…show more content… This fact has allowed Yvon to not solely focus on profits or growth and to instead focus on creating value for all the stakeholders as well as to ‘do good’ for the environment. Sometimes these initiatives can cause problems. For example, a plan to replace plastic buttons with rain forest nut buttons was scrapped as they could not survive washing. The company was swamped with returns because of this. However, overall the customer response for these initiatives is very positive.
And it is this vision of Yvon that has defined the strategy and goals of Patagonia. In any company, the founders play a huge role in defining the culture. In case of Patagonia, Yvon’s impact has been increased manifold due to the fact that it is a privately held company as well as Yvon’s idealism and self-assurance. (Stevenson,