Business Case Study: Harlequin Enterprise

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Harlequin enterprise is one of the biggest and top leading publishers for women books. It is a company based in Toronto, they have publish over 110 titles in just a month with about 34 languages. Harlequin enterprises have 1,300 authors who are based all around the world that write their books, they offer women who read their books a variety form non-fiction books, fiction, romance, inspirational romance and so on. They account for about 80% of the world’s market share in romance novels, they have also got several branches or offices all over the world: London, New york, Tokyo, Amsterdam, Sydney, Paris, and Madrid etc. According to the case, harlequin enterprise is the world’s leading romance publisher; they are one of the very lucrative…show more content…
These include the economic, socio-cultural, technological, political-legal and demographics. Harlequin enterprise already had a history of having a very strong sales growth; they were making a growth of 25% per year. It books were sold in over 100 global market, the economic data of each of the countries they marketed their books showed a stable economy. Demographics has to do with the age, income levels, geographical location, birth rate, employment status of the population they want to target. Harlequin generally publishes its novels for women, they target women who are 41 years and women who are married, very educated and they also work outside their homes. They definitely knew that these category of their market earn a standard income and they can afford to buy their books. The culture of different country varies; they already have about 100 international markets in which their books are sold each of this countries have their beliefs, lifestyles, traditions, values and attitudes. The political-legal sector looks at the regulations, laws, and political forces of the government. Each country that every of harlequin books were sold had various rules and regulations the company would have to compile to.…show more content…
It also evaluates the organization’s skills, work activities and assets. While developing the strategic plans for the organization part of the process or steps in analyzing and evaluating the environment is to do an internal analysis. Resources are part of an organizations internal analysis, they are the assets the firm has to operating its business. They can be human, financial, physical or intangible. At harlequin enterprise the human resources includes the knowledge and skills they have occupied thereby acquiring qualified authors and editors with experience. Aside the qualified authors and editors harlequin has got, they also had good printing technologies. The case stated that harlequin’s romance series products was so different from the traditional single-title publishers because the lengths, size, basic formats and contents were different from that of their competitors. Harlequin ensured a very consistent product. Unlike the traditional single-title publishers, harlequin enterprise had a particular format in which their books are been printed. The average price for an harlequin book was going for about $4.40 while the traditional single-title publishers retail price for a novel is $7.harlequin also had its own distribution channel which was one major competitive advantage they had over their competitors. Printing was also a very competitive matter. The cost per book

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