Bulk Messaging Case Study

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Why BulkMessaging? Bulk Messaging has many benefits similar to cost effectiveness and speed. What are the benefits regarding open rates in bulk messaging? 98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the average open time on these is about forty eight hours. So if you want to make sure that your message is seen by the highest percentage of people in your marketing database – choose SMS every time. What are the benefits regarding Speed and Flexibility in bulk messaging? All businesses should be geared to react to the fluidity of the…show more content…
These two facts means that these targets are already customers as well as being hot leads for new sales. It’s an accepted fact that it’s between 5 to 7 times easier to resell to existing customers than to gain a new customer and a bulk SMS service is the perfect way to market to existing customers. What are the benefits regarding Personalisation in bulk messaging? SMS messages can be personalised to the recipient and delivered to their pockets within seconds. They can also be personalised based on the customer’s previous buying behaviour and demographics. They can even be location based as well as individually sculpted based on different stores and different regions of the country. To try and achieve this level of personalisation in any other form of marketing would be a very costly exercise. With bulk SMS however, it can be done for almost no extra cost as well as having a uniquely powerful impact on the recipient. So there they are, the 5 big benefits that are consistently reported when we ask our customers about their experience with Text Republic’s bulk text service. Benefits of Bulk SMS
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