Bonilla-Silv Theoretical Analysis
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The style of ideology refers to its peculiar linguistic manners and rhetorical strategies. In this chapter Bonilla-Silva talked about certain people, mostly whites’, were afraid or refused to use the the word “black” or “Niger” to describe a person. One of the points that he made was that “when people of color were property or regarded as secondary human beings, there was no reason to concerned in talking about them” but now everyone tries to avoid using terms such as “nigger” or “spic” because they don’t want to come off as being racist. Some of the interviewers would answer questions stating “I am not racist, but”, or “I am not black, but”, its almost as if they all had to make it perfectly clear that they do not have a problem with someone