us are interested in consumer behavior simply because we are all consumers. It is an activity that goes on constantly throughout our lives, affects the way we think, the way we feel, the way we look and how we spend our time and money. Consumer behavior is the process individuals or groups go through to select, purchase, use and dispose of goods, services, ideas or experiences to satisfy our needs and desires. Many of us also provide services of goods or products to consumers. We should need to
number of consumers are purchasing organic food more than conventional food to protect their health from chemicals, which are used to produce conventional food. Moreover, there will be significant growth of the organic market (16%) by 2020 with increasing purchasing power and growing health awareness programs driving the purchase of organic food (Burnaby, 2015). Consumer demand for organic food is increasing. In the United State, the world’s largest organic market, consumption of organic
Consumer attitudes can be defined as a combination of the consumer’s views, opinions and behaviors towards a particular object, product or service in a marketing context. Consumer purchase intentions can be defined as a consumer’s plan of buying a product or service at some point in the near future. According to research conducted by Varshney and Joy (2015), mobile marketing is an excellent channel and tool to reach prospective customers because of its growing popularity, acceptance and use worldwide
the buying behavior of people in a given social class is similar. In this way marketing activities could be tailored according to different social classes. Here we should note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc. 2. Social Factors Social factors also impact the buying behavior of consumers. The
for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences
marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing on consumer buying
promoting a certain brand of collagen beauty drink through stunning endorsers would persuade women consumers
Everyday consumers are exposed to thousands of ads and this will hamper companies to create a unique position and receive attention from consumers. Using celebrities can help companies to create unique ads and engender a positive effect on the attitude and sale intention towards the brand. Celebrity endorsement has been applies for many years. The strategy of celebrity endorsement has positive effects for both company and celebrity. Using a celebrity, the consumer receives a positive feeling of security
In the domain of consumer internet behavior, the current literature is predominantly concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including
(situational factors) used at Future Lifestyle Fashion Limited (In-Store) to influence buying behavior. 4.1 PROBLEM STATEMENT There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals. The choice of tools have to be appropriate considering the demographic aspects of the prospects and their attitude towards each promotional tools offered at the store level. It is often an issue to identify the