Asics Mission Statement Analysis

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The Asics Mission: “ASICS, is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. ASICS mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledged to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the soul.” (About ASICS) Living as we do in a consumerist and merchandising society, we are all sensitive to the designs of advertising. We know the purpose of most advertisement is to get us to open our wallets and willingly surrender the contents. We are also intellectually aware of most of the techniques used to entice us: emotionally charged language, vivid art, attractive models, and appeals to our fantasies and our fears. ASICS is the brainchild of Kihachiro Onitsuka, who began his athletic footwear company in Japan by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977. Taking the…show more content…
The wide-angle photo has a runner pictured in three places and different stages of his run. First we see the runner gazing longingly at the uphill trail with total silence. Second is more silence with a pre-run stretch, before the trail run up hill and away from the day-to-day stress and the noise of the city. The thoughts are leaning to running in solitude with nature, to unwind and simplify life, while reducing stress to achieve harmony of a sound mind and a sound body. In the global picture, we can see people running for fun and for the social aspect of training with the goal of living a healthier

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