Ashlie Unique Beauty Salon Paper

208 Words1 Page
This research will aid in the assessment of explaining the various elements of the marketing process and evaluate the benefits and costs of marketing orientation for Ashlie Unique Beauty Salon. Ashlie Unique Beauty Salon hired a Business Development Consultant to help improve the marketing and organizational problems that affect the small enterprise. In order for this small enterprise to become successful the Business Development Consultant would have to implement new measures of how to enhance the marketing and organizational problems. Marketing is about meeting the needs and wants of customers and understanding customers and finding ways to provide products and services which customers demand (Riley 2012). As defined by Stimpson et al

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