Ancillary Product Placement In The Hip Hop Industry

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The hip hop industry is so large and vast, it allows almost anything to be adversity easily by the artists. Advertisement in hip hop videos helps increase sales because the viewer see’s that the artist supports the product. There are several products in the hip hop industry, but the most common are apparel, shoes, jewelry, liquor, and headphones. An Ancillary Product is extra that you buy with a product. I.e. A deluxe version of an album would be Ancillary product. You would pay a small amount more for extra content. In todays’ hip hop industry, product placement is the norm. Before when hip hop was all about sending a message instead of making money, product placement was uncommon and usually foud upon. Today not only is product placement

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