Advertising In Aldous Huxley's Brave New World

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Advertising and media bombard societies with images and facts everyday. Society receives education on what to buy and wear but more importantly on what to look like. The ideal beauty and body are not just admired in American ideologies and society but it are also found in the novel written by Aldous Huxley's, Brave New World. Both American women and the women of the Brave New World are given guidelines to conform to the ideal beauty they should achieve. In the novel, Brave New World, citizens do not like the idea of aging. Having perfect skin and your face staying in your thirties for the rest of your life is the social norm. The people of this society are given injections and medications to stay young forever. "We preserve them from diseases.…show more content…
She returns to the new world, where she is greeted with humiliation. "There was a gasp, a murmur of astonishment and horror; a young girl screamed; standing on a chair to get a better view..."(Huxley 64). They treat her like this because they are not used to aging individuals. Readers should not be shocked at this concept because in their own society, beauty and aging are just as important as politics and history. Women try to stop aging the moment a line appears on their face by receiving injections to make their blemishes disappear, called Botox. Why do women feel the need to hide the fact that they are growing older? This answer can be found in one word, advertising. HealthyPlace has stated that, "The average woman sees 400 to 600 advertisements per day" (Eating Disorders). Women cannot run away from images that society wants them to see. Women are constantly reminded about their imperfections and how they should strive to become a flawless human being. "The number one wish for girls ages 11 to 17 is to be thinner, and girls as young as five have expressed fears of getting fat" (Eating Disorders). Brave New World does not differ from our own society on this

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