matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social media is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet is being used by millions of people at this moment. Therefore, these technologies have led to a paradigm shift in the way that communication