A Summary Of Target's Entry Strategy

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Target competes within the retail industry. They provide trendy, high quality merchandise, at discounted prices. Target sells goods and services to consumers in an attractive, guest friendly, discount department store.Currently in this market, there are certain entry barriers. In order for a new competitor to compete in this industry they will have to obey with government regulations. One main barrier to entry is high capital requirements. In order to be able to compete with the top existing competitors in the market, they must have a huge working capital. Acquiring access to international distribution channels is difficult for a new entrant. It also takes years to develop effective globalization strategies, and universal business practices.

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