A Rhetorical Analysis Of Advertising

504 Words3 Pages
Society is intrigued with ads, seldom will the targeted viewers contemplate on the technicalities and the attractions used in the commercial or advertisement. Promotional or advertising organizations usually merge all expressions into an integrated whole to move the viewers. This cleverness is the main rationale for the positive feedback most advertisements get that occasionally surpass its targeted audience as witnessed in similar advertisements where male- projected ads also attract women. It’s essential to give an explanation of the different ways advertising companies use appeals in the formation of ads. Ad companies make use of rhetorical analysis for the purpose of creating a mixture of rationale, personality and emotions, which is important in motivating the audience.…show more content…
The ad uses a social scenery because the advertising company thinks its potential viewers are the young generation. B. The advertising company uses emotion as seen by the serious facial expression the women displays in the ad. The meaning of this emotion is intended to produce encouragement in the viewers so they feel compelled and influenced to prosper. III. First, there is considerable persuasion by way of trust and credibility. Using a figure that relates to the audience is like delivery of expert testimony. To motivate the viewers, the ad company chose to utilize the picture of a famous celebrity. To get the audience to trust and believe in the ad they chose to use a celebrity to give the impression the celebrity believes which in turn will make the ad more believable. A. The style the advertisers chose to use is meant to establish awareness in the community, the celebrity’s motivation and inspiration generates trust. The ad company confirms that they give a short thorough description of the celebrity’s achievements. B. The ad company uses facial expressions, this is meant to create interest, eagerness and encouragement to the viewers so they feel motivated to
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