3c Marketing Model

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5. INTERNET MARKETING STRATEGY Marketing on the Internet is not the same like the traditional marketing efforts; as Internet is content driven and the marketing efforts also centers around the same. The Internet marketing model based on the 3C’s, is helping businesses all over the world achieve growth by unraveling the true potential of the Internet. It is to be noted that the model of 3 C’s has “CONTENT” as its central theme. The Internet marketing model based on the 3C’s have the following themes central to it: A. Community B. Content C. Commerce Each of these themes are described as follows: A. Community A community can be defined as a group of people sharing similar likes and interests. There is some sort of 'interaction' among…show more content…
Customer Relationship Management (CRM) Customer relationship management is a strategy of managing a company's interaction with current and potential future customers while analyzing the data about customers' history with a company in the process, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth. In Customer relationship management, CRM software is a software database that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and to manage employee, vendor and partner relationships Hence, CRM deals with two major things: 1. Strategy for managing customer relationships and information 2. Software that manages that data In its simplest form, CRM is a database where sales, marketing, and customer service teams store critical data, such…show more content…
Tie revenue to a marketing campaign 3. Pull up lists of leads and activities by sales rep 4. View the number of leads at each step in the sales process 5. Track the progress against the goals 6. Manage marketing campaigns 7. Capture leads from the website 8. Minimize the time the team spends creating manual sales and activity reports. CRM software can dramatically improve the sales process and sales management. So, it must be made sure that the entire team understands how to effectively use the software. because when the right CRM system is used, the users can gain knowledge and power to keep the team on track and measure progress against goals, Analyze the needs 1. Decide what information the team should be able to access and how they will use it. 2. Identify who needs to use the system and where they are located (i.e. in different offices). 3. Determine what reports are to be generated, particularly revenue and pipeline reports 4. Identify the marketing programs that is to be run and how that information can assist to better manage the accounts. Once the requirements are defined, appropriate CRM package is selected. Many systems come in several versions. Users can start with a basic version and upgrade as they grow, but making sure the upgrade process is
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