WORK DONE 6.8.17 / 2PM Tanya Chhabra Read research paper on Tata tea 8.8.17/ 11pm Muskan Kandoi Read research paper on Hindustan Unilever 9.8.17/ 2:30pm Tanya Chhabra Read research paper on Ford Motors 9.8.17/ 6 pm Gunjan Panjabi Read research paper on Pepsi 10.8.17 / 8 pm Aishwarya Kori Read research paper on Sunsilk 11.8.17/ 11pm Muskan Kandoi Read research paper on Coca Cola 12.8.17/2pm Gunjan Panjabi Read
CHAPTER 1 1.1 INTRODUCTION Satisfying customers is one of the main objectives of every business. The message is obvious – satisfied customers improve business and dissatisfied customers impair business. Customer satisfaction is an asset that should be monitored and managed just like any physical asset. Introduction to Customer satisfaction: Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation