12win Casino Case Study

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Although the European market corners the almost half of the online gambling market, other markets are emerging, serving its customers and players. For example, the gambling market in Asia and the Middle East has been growing consistently, taking 30.3 percent of the interactive gaming market, next to Europe’s 47.6 percent share (2015). The popularity of interactive gaming is powered by the participation of players from emerging markets, including players from Malaysia and Indonesia. Brick-and-mortar casinos in Hong Kong and Macau may have satisfied the appetite for casino games, but there’s no denying the appeal of online casino gaming. Local operators understand this need for online and interactive casino entertainment, and this is the reason why new players are now offering the best selection of games, from instant casino games to live casino games. One leading operator in Asia that is making a mark is 12Win Casino, a responsive casino portal designed for players from Indonesia and…show more content…
The main software used is from Playtech, since 12Win Malaysia was designed to give players from Malaysia that Las Vegas-style casino entertainment. Aside from the popular table games, 12Win Malaysia is also home to some popular slot presentations. These instant win games can appeal to players looking for instant entertainment and prizes. Titles like Great Blue, Highway Kings, Monkey Thunderbolt, Panther Moon and Safari can keep enthusiasts playing for hours. The website offers a number of choices for players, making a stay here truly enjoyable. Other casino games and services that can be enjoyed are arcade games, classic slots, video poker and progressive games. Another popular offering of 12Win Malaysia is its live casino games, featuring live

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