“And I know she’ll be the death of me / at least we’ll both be numb… I can’t feel my face when I’m with you / but I love it” (The Weeknd, “Can’t Feel My Face”). Throughout this song, The Weeknd, a Canadian singer, songwriter, and producer, personifies an addictive drug as a girl who he loves and cannot live without. His reference to him not feeling his face is a double entendre, with his smiling numbing his face while the effects of the drug actually do the paralyzing (“What Does ‘Can’t Feel My Face’ by The Weeknd Mean?” cliffordstumme.com). Many fans of this song may not even know the meaning behind it, yet it is played on the radio without any kind of censoring. Mainstream music is highly accounted for glamorizing the usage and…show more content… There is always some sort of product placement in the entertainment world. Advertisements for alcoholic beverages are ample on all of these platforms. According to a study in an issue of The Archives of Pediatrics and Adolescent Medicine, “In 2002, alcohol companies in the U.S. spent $1.9 billion on magazines, newspaper, television, radio, and outdoor advertisements…” (alcoholism.about.com). Companies put in a great amount of effort to surround you with their products. This is an obvious form of encouragement. Most advertisements for alcohol display young, healthy-looking people having the time of their lives. These ads do not show the sloppy, disheveled drunk who would wake up on someone’s front lawn the next day. By law, advertisements must encourage consumers to “drink responsibly”, yet it is usually shown in small text at the bottom of the screen or page, or quickly spoken at the end of a commercial. These major alcoholic beverage companies such as Smirnoff, Corona, and Dos Equis promote the idea of a better-looking life when drinking their products in their commercials. This form of you could live just like this if you buy our product marketing easily persuades people to do