There are a few potential threats to Trader Joe’s competitive advantage. The speed with which they plan to grow could be a potential source of threat to their business model. The faster they plan to grow on a national level, the more they may risk losing their charm and entrepreneurial spirit. After all, it is the uniqueness of their business model that gives them an edge over other competitors in the market. Growing bureaucracy as a result
brands. The company's corporate strategy is to focus heavily on focus-cost leadership strategy, selling mainly private label products and finding all ways to cut down the business cost so as to keep the price of their products low, in sacrifice of consumers' shopping experience. Aldi has been persistent in following their business approach
Due to long delivery times, expensiveness of the product, extensive project manage-ment, and the complexity of the product, relationships in the complex systems industry are more significant than in the traditional B2B context. The sheer amount of time and number of interactions between the supplier and the customer build the relationships unto a new level. The need for different kinds of engineers, architects, salesmen, buyers and project managers increase the amount of interactions and complexity