Thetruth Campaign For Teenagers

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Majority of MTV viewers are teenagers. Therefore, the shows and commercials they show are aimed for teenagers. MTV airs a commercial sponsored by “#TheTruth” campaign against teen smoking. The background of this ad includes bright vivid colors, big bold words and facts describing percentages and websites providing information to prevent smoking. The background could be grabbing the audiences eye, but the comedy of it distracts from the main point. The people in the background are all teenagers at a party, some smoking and some drinking, and dancing. One character says “can I have a smoke, no but I wanna try it only once” an another says “im going to quit” and the ad keeps saying “IT’S A TRAP” after each character speaks. But, no teenagers watching

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