The Hidden Persuaders Summary
318 Words2 Pages
Schumpeter (2011) introduces the author Vance Packard who wrote The Hidden Persuaders book revealing the psychological tricks performed by the advertising industry that pushes Americans to want and purchase certain commodities (Para 1). Companies today manipulate buyers into buying their products with certain advertising methods. Vendors, retailers and marketers carry more information about possible consumers than ever (Para 3). This information is released is such small tasks such as clicking “like” on a certain Facebook page or what certain topics people search up on Google (Para 3). Facebook and Google make money buy selling this simple information to advertisers (Para 3). Marketers aim to influence shoppers to make a purchase is buy playing