Meredith Corporation SWOT and Leadership Analysis
By: Tiffany Smith
Western Governors University
About the Company
The first thing that comes to people’s minds of the company and publish content of Meredith Corporation is its solutions to simple home life. It is the inspiration home style and simple recipes make Meredith one of the largest media and marketing company in the United States.
Meredith Corporation (MDP), founded by Edwin Thomas Meredith in 1922, is a media and marketing company engaged in magazine and book publishing, television broadcasting, integrated marketing and interactive business. The company based in the United States, headquartered in Des Moines, Iowa and employs close to 3,900 people. Meredith publications serve approximately 85 million Americans each month, while its television stations reach 10 percent of all U.S. households on a daily basis. The company publishes brand names including Better Homes and Garden, Ladies’ Home Journal, Family Circle, Parents, American Baby, Fitness, and More. Within the past decade, the company has purchased a…show more content… An example of the recent acquisitions includes the purchase of Parents, Family Circle and Fitness brands from European media company Bertelsmann in 2005. In addition, the purchase of several digital and mobile companies that led to the expansion of the company’s Integrated Marketing division.
Meredith offers a strong brand equity for the company and advertisers.
There are several weaknesses surrounding Meredith Corporation. The two important things for Meredith Corporation to focus on are developing an efficient employee onboarding process and training program, and build