Seagrams Value Chain Analysis Paper

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Abstract Values are important to an organization because they are the foundation of people’s attitudes and motivations (Robbins & Judge, 2009). Each organization has a value system which is ranked based on its hierarchy of importance. Values generally are viewed as “black or white” with little to no “grey” area (Robbins & Judge, 2009). An employee’s production and overall job satisfaction is likely to be higher if their values are similar to those of the organization. Also, managers are more likely to show appreciation and reward employees who have the same values as the organization (Robbins & Judge, 2009). In this paper, I will be discussing the biblical values that have been displayed at Seagram Company Ltd.…show more content…
It played a major role in the beverage industry for more than 70 years and had a dedicated customer base and market. Seagrams began to diversify its business purchasing a major oil company and a percentage of Dupont. By 1992, Seagrams’ operating income had had stalled due to the taxes on liquor, the recession, social criticism, and government regulation (Jick & Peiperl, 2011). Seagrams’ top executives then found it necessary to strategically replace and redefine the company’s competitive advantage. According to Jick and Peiperl (2011) organizational reorganization takes time and each level of the organization has to go through its own process of understanding and coming to terms with the change. According to Jick & Peiperl (2011) the stages that organizations have to go through to deal with change are: awareness, experimentation, understanding, commitment, education, application to leveraged issues, and integration into ongoing behavior. Each organization goes through these stages at its own pace. It typically takes three to seven years for a large-scale reorientation to complete (Jick & Peiperl,…show more content…
To one he gave five talents, to another two, to another one, to each according to his ability. Then he went away. He who had received the five talents went at once and traded with them, and he made five talents more. So also he who had the two talents made two talents more. But he who had received the one talent went and dug in the ground and hid his master's money” ( In reference to consumer and customer focus, Seagrams proves through their actions that consumers and customers are their top priority. They all treat everyone they interact with a as potential customer, work hard to meet the requirements of customers and anticipate future needs (Jick & Peiperl,

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