In a very provocative advertisement released by PETA, the People for Ethical Treatment of Animals, the organization used the appeal for the needs of sex and attention to attract its viewers. The ad shows model and actress Pamela Anderson posing in nothing but a bikini and her body divided up and labeled with the names given to those specific cuts of meat. Though it may seem unclear as to why her body is divided and labeled in such ways, PETA explains their purpose through the text on the ad. However, within this visual, PETA is soliciting women by suggesting in order to be sexy, receive attention or be looked at, one must wear very little or no clothing. The way her body is divided up into sections also suggests that women are objects, specifically, sex objects. Though sexually degrading women, PETA did manage to successfully capture the attention of young men and women around the world, which is what any advertisement essential goal is.
The two sayings that appear on the ad, “All Animals Have the Same Parts,” and “Have a Heart, Go Vegetarian,” do not dismiss the fact…show more content… The top corner of the ad shows the disturbing statistic, “Animals killed for their fur are electrocuted, drowned, beaten, and often skinned alive.” This factual information is used to make the viewer disgusted by the idea of wearing fur and make them sympathize for the animals being harmed. This information targets the ethical side of its viewers and turns them against ever buying or wearing fur. The text below it then reads, “Be comfortable in your own skin. Let animals keep theirs.” By targeting viewer’s personal emotions, PETA is suggesting that those who wear fur are not comfortable in their own skin and in able to feel comfortable, one must not take away from helpless animals. By using logos and pathos, this advertisement by PETA truly does receive the attention it aimed