Haigh’s Chocolates is a well renowned and oldest family owned company in confectionary industry of Australia. It was incorporated in May 1915 by Alfred E Haigh and now the company is run by the fourth generation. It’s headquarter is located in Adelaide. Now the company has over 500 employees throughout its factory and administration, and it has 14 retail stores located across Adelaide, Melbourne and Sydney (Haighschocolates.com.au, 2015). The company’s secret of successful survival since its incorporation