population of 1.36 billion it has been on the focus for many international businesses that have competed to catch the attention of the Chinese consumers. IKEA has the same reason for entering into the China market. Due to china’s entry into the world trade (WTO), it has opened its wide market multinationals and local companies. PESTEL analysis Economic factors The purchasing vitality was closer linked with the work situation in a country and there can be an essential aspect for a corporation to
IKEA, as a multinational furnishing retailer, has more than 380 stores worldwide, it is important to standardize, synchronize and streamline the business activities in all the outlets in order to make the whole business operation well-organized and well-controlled. Therefore, enterprise system, an enterprise-wide large scale software application package (Kapoor, 2010) which includes Customer Relationship Management system (CRM) and Knowledge Management System (KMS) is proposed to IKEA. An enterprise