In the article, Join the Club: Food Advertising, 1930 Children’s Popular Culture, and Brand Socialization, Kyle Asquith from the University of Windsor highlights how food advertisers commercialize children’s 1930s popular culture to promote brand loyalty, through a series of case studies (Asquith, 2014, p. 17). Through the use of clubs, and special offers children became a great influence in product sales that were promoted by radio shows and comic strips. In the 1930s, children radio became
classification of crowds begins. (M. Thompson1997) Crowds are larger than cliques and reflect the lifestyles or interests of individuals, e g., Brains, Druggies, Goths, etc. A great example of crowds can be found in the movie Breakfast Club. The movie portrayed, druggies, preps, jocks, geeks, and freaks. It was an example of how each crowd did not interact with each other and how the lines of these groups are well