Purpose: The purpose of this lab was to cause a chemical reaction between magnesium and oxygen and then determine the percent composition of each substance in the final product, magnesium oxide. By doing this, the empirical formula of the product (ideally MgO) would be able to be calculated. Procedure: Clean a crucible and cover and dry it over a Bunsen burner for 3 minutes. Wait until the crucible has cooled, then measure its mass. Cut a 10 centimeter piece of magnesium ribbon into small pieces
which constantly holds a favorable image by the public, would definitely gain a better position in the market, sustainable competitive advantage, and increase market share or performance (Park, Jaworski, &MacInnis, 1986). • In addition, several empirical findings have confirmed that a favorable image (i.e. brand, store/retail) will lead to loyalty (e.g. Koo, 2003; Kandampully&Suhartanto, 2000; Nguyen & LeBlanc, 1998), brand equity (Faircloth, Capella, & Alford, 2001; Biel, 1992; Aaker, 1991; Keller