Craft Beer Industry Research Paper
294 Words2 Pages
For years Big Beer has dominated the Alcoholic beverage Industry in the U.S. Recently consumer tastes and purchasing trends appear to be shifting. The craft beer industry is gaining popularity as well as market share. The search for a better tasting quality beverage has sparked a dramatic change in beer Industry norms.
DEFINING THE MARKET
The craft beer industry can be characterized by a few distinct attributes. Typically breweries will be smaller in size with an Annual production of 6 million barrels of beer or less. This makes up only three percent of beer sales in the United States. Most craft breweries are Independent in that 75 percent or more of them are owned or controlled by a member of the craft beer industry. Craft beer production