growing number of YouTubers subscribing to channels where the viewer can watch and listen to someone whispering, flipping pages in a book, pretending to give the viewer a shoulder rub, and more, in order to trigger a process called Autonomous Sensory Meridian Response, or ASMR. The experience is said to be a tinglly sensation that begins from the back of the head traveling down along the spine, and for some individuals it continues to travel into the shoulders. A Swansea University psychology lecturer