Atlas Shrugged Objectivism

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Kyle Dennis 12/10/2014 Public Sector Economics Dr. Stephenson Objectivism & Health Pharmaceutical Economics 1. An Introduction stating the problem that motivates the research. Ayn Rand was born in St. Petersburg, Russia, on February 2, 1905. She published in 1957; Atlas Shrugged was her greatest achievement and last work of fiction. In this novel she dramatized her unique philosophy in an intellectual mystery story that integrated ethics, metaphysics, epistemology, politics, and economics. Although she considered herself primarily a fiction writer, she realized that in order to create heroic fictional characters, she had to identify the philosophic principles which make such individuals possible (http://aynrandlexicon.com/about-ayn-rand/bio.html).…show more content…
Results are shown in Table 4. Interaction terms were used to indicate the moderation of the relationships by health value. The demographic variables were dummy coded and entered in the regression model. To reduce multicollinearity as well as to facilitate a more rigorous test of moderation, all the dependent and independent variables (except the dummy coded ones) were mean centered, as suggested by Baron and Kenny (1986). Linear regression was run using these centered variables. Results indicate that multicollinearity was not an issue, as all the VIF values were less than the acceptable limit of 10 (Psychology & Marketing 26.10 (2009): pg.…show more content…
However, it was quite intriguing that the constructs associated with promotion focus (i.e., self-efficacy and internal health locus of control, both of which relate to promotion focus) were not identified as significant predictors of propensity to procure medications online. The overall model was found to have a good fit but low explanatory power (R2 10.1%; p 0.000). Results show that both powerful others health locus of control (PHLC) and objectivism (OBJ) demonstrate significant main (p 0.05) and moderated effects on propensity to procure medications online (p 0.10). This offers support for existence of the relationships hypothesized in H5a, and H5b. However, the hypothesized direction was not supported in the case of PHLC. Health value was found to be a moderator of the relationship between PHLC, OBJ, and the propensity to procure medications online (Psychology & Marketing 26.10 (2009): pg. 877) 6. References • "Biography of Ayn Rand." Ayn Rand Lexicon. N.p., n.d. Web. 07 Dec. 2014. • "Appendix." Atlas Shrugged. St. Paul, MN: HighBridge, 2000. Print. • Rajamma, Rajasree K., and Lou E. Pelton. "An Empirical Investigation Of Consumers' Procurement Of Pharmaceutical Products Via Online Retail Channels." Psychology & Marketing 26.10 (2009): 865-887. Business Source Complete. Web. 10 Dec. 2014. • Pham, M. T., & Avnet, T. (2004). Ideals and oughts and the

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