Each quarter the Economics and Statistics Administration (ESA), releases a list of economic indicators that businesses can use to measure the current state of the economy and factors pertaining to the economy (Economics & Statistics Administration, 2015). The information contained in the reports is obtained by bureaus such as The U.S. Census Bureau and The Bureau of Economic Analysis (Economics & Statistics Administration, 2015). The data included in the reports are used by companies to make decisions that will affect their day to day procedures such as projecting future sales, new business developments, and the direction they should move with investments. Using the business statistics is helpful in defining current economic status and forecasting what the future will look like for the business.
There are three different categories in which economic indicators are classified. The three categories are pro cyclic indicators, counter cyclic indicators, and acyclic indicators. Pro cyclic indicators move in the same direction as the economy. If the economy is doing well then the pro cyclic indicators are doing well also. Counter cyclic indicators move in the opposite direction as the economy. Counter cyclic indicators will decline when the economy…show more content… Walt Disney is best known as a mass media phenomenal. They consist of amusement parks, studio entertainment, media distribution, consumer product and even a cruise line. Major business decisions must be made every day for each of these divisions to succeed. Sales projections need to be made, pricing theory, consumer spending, forecasted sales and visitor expectancy, forecasted manpower, revenue management, and investment management are all aspects in which economic indicators can be used to understand the current economy and to forecast the future of Disney. The economic indicators that are of particular relevance to Walt Disney