Amazon Prime Case Study

1231 Words5 Pages
Amazon has a promotion and marketing tool called Amazon Prime by which the company offers privilege, offers and discounts to people at a specified price. Let us understand Amazon prime at a bigger picture. Amazon offers a paid service for its members with distinct advantages. The offer is $99 per year, plus a free 30-day trial or $10.99 per month which are eligible for free one or two day shipping on most items. Amazon prime is continuously growing, both in popularity and in features. The Amazon shoppers also have the privilege of access for streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals. One can start with a 30-day free trial gives you early access to deals, plus free two-day shipping…show more content…
Oversize items, such as treadmills and basketball hoops, get free standard shipping instead. However, items sold through third parties (via Amazon Marketplace) are ineligible for any kind of free shipping, unless the seller happens to offer it. Amazon does not target the gadget, gizmo freak, housewives and entertainment lovers alone. The good aspect of Amazon is students can get a free six-month trial of Amazon Prime Student, which gets you all of the benefits of Prime in addition to special student-specific deals. After that, Prime Student will cost you half the price of regular Prime. Amazon prime will be the best gift in modern world. One can visit Amazon Prime's gifting page, add it to cart, follow the instructions to find out how you can give a yearlong subscription to a friend or family member. Like how the usual items are gifted, one should make sure to check the checkbox "This item is a gift”. There is something called Prime day. One day is blocked by Amazon and on that day Amazon Prime members get 100,000 exclusive deals. On the Amazon.com/prime day site, Amazon offers tips and tricks, giveaways, news and exclusive content. The deals start to roll out at midnight PST, with new deals going live every five minutes throughout the…show more content…
But, as Paula Rosenblum at Forbes points out, Amazon has taken a variety of steps to keep costs down. For one thing, even the $8 one-hour delivery fee competes with two-day delivery costs (at least in customers’ minds, considering that Amazon and other retailers have deals with shippers), and Amazon encourages customers to add a tip to their Prime Now deliveries. Plus, packaging doesn’t have to be as secure as when it goes through the mail, and Amazon at least has limited the number of items available for Prime Now delivery so
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