Allegiant Airlines Case Study

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Allegiant it’s an innovative travel company whose commitment is to provide the best travel deals. They connect small U.S. cities to world-class leisure destinations such as Florida, Las Vegas, Myrtle Beach, S.C., Phoenix, California, Hawaii, and Savannah GA. Allegiant Airlines offers low prices travel packages. These packages include air, rental car and hotels. Allegiant was founded in 1997 in Fresno, California. In 1999, the company flew passengers between Fresno and Las Vegas utilizing a DC-9 aircraft. In December 2000, Allegiant filed for bankruptcy and Maurice J. Gallagher Jr. obtained control of the company. In June 2001, Gallagher reorganized the airline to a low cost model. He moved the company to moved Las Vegas, where they remain today. Regardless of the industry challenges that consist of unstable fuel costs and economy, Allegiant’s distinctive approach with low cost has allowed the company to continue profitable every quarter since…show more content…
The only flights across the ocean are to Hawaii and Puerto Rico still within the United States. It's not to a foreign country, but it's a big step for the company on long distance air service outside of the contiguous United States. The company is authorized to provide charter service to Canada and Mexico, in addition to its scheduled service. Currently, the company operates charter service through the U.S., Mexico and Canada. The customers include the Department of Defense, athletic organizations, film production companies and other corporations (About Allegiant). As a growing air service company, Allegiant Air will enter global market at some point in the future. Without any doubt, Allegiant Air's overall strategy is appropriate and successful. It stays profitable even though the whole industry does not always perform well. To improve and keep successes, the company may need slight changes on strategy, thereby fitting more customers'

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