A Rhetorical Analysis Of Albany Life

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When it comes to talking about life insurance many thoughts can cross an individual’s mind. But the thought of somebody close to you dying is never brought up until faced with the statement about death, unless you have a motive. As humans, we tend to put off anything that can bring up undesirable emotions, except the writer of this text. The Albany Life advertisement takes a twist by using persuasive techniques to sell life insurance by raising doubts about its’ purpose from the start, which later gives context to the financial risks of males losing their wife, becoming a single parent, aiming particular at male who can face multiple different costs by losing his wife. Through the use of persuasive techniques such as a narrative hook, first…show more content…
They use pronouns such as “you” to refer to the reader and phrases such as “Come on now, own up.” that draw the reader into the advertisement. This attempts to create a connection with both the text and the readers through the use of informal language. Which builds upon the company’s worries for its client, helping further the construction of Albany Life’s credibility through the readers’ eyes. It’s crucial for the company to persuade the readers to apply for this life insurance programs due to the advertisement not having factual information about the company and it’s credibility. The advertisement’s main target audience is married couples, more specifically husbands and what difficulties of their beloved wife’s death might bring upon them. Furthermore, the text hints that the couple would have children, “Planning for a wife’s death may be no pleasant matter for a husband. But for a father, it’s a very necessary duty.” By using children it makes the reader feel sympathy to what might happen to their children if they don’t ask for help from the insurance, due to a parent being gone, and a major role needed to fill in by just one adult figure, besides two. As well as, depicting a horrible image as a father due to not being able to carry out both roles and duties as a parent. Additionally, the use of words such as “On the purely practical front, think of the cooking, the washing, the hours of housework they. need and deserve?” an “Heaven knows, you’d need help. Lots of it.” conveying that males were dominant characters of the households, and they were in charge financially. The representation of women as they were workers of the household, with all house-involving chores such as cleaning, and cooking, leads to the women’s social status during that time period, which gives a clear presentation of gender inequality during the time the text was written. The questions being asked

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