The Pharmacy Trade Association Is A Brain Metaphor

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Based on Morgan’s metaphors, the pharmacy trade association is a self-organizing organization (brain metaphor). According to Morgan, this type of organization cannot function without processing information, communicating and making decisions. This is a precise outline of daily activity in the world of public policy as it relates to pharmacy issues. One of the benefits and strengths of the association is the ability to fully dissect an issue to determine the impact on members. When presented with an issue the association not only analyzes the impact on pharmacies, but we also analyze the impact on the customer access based on different paths of action. This level of analysis gives the association the advantage of fully developing policy

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