Summary Of Ogilvy On Advertising

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\David Ogilvy wrote his book ‘Ogilvy on Advertising’ in 1983, after his retirement in 1971. This book is known as the Bible of Advertising, in which David Ogilvy writes all about advertising. He writes about all the aspects of advertising he gained from his experiences throughout the years he worked. Ogilvy has written this book in such a direct tone that it makes it very easy for the readers to understand, even the most complicated subjects and topics have been oversimplified. ‘Ogilvy on Advertising’ is divided into 20 chapters and each chapter has been subdivided into different headings, making it easy to read. Ogilvy has perfectly explained all the aspects of advertising, from how an advertisement is produced to what changes he predicts…show more content…
As Ogilvy said in his book, “I do not regard advertising as entertainment, or an art form, but as a medium of information”, Ogilvy emphasizes on how he believes a consumer should perceive a product’s advertisement. He wants the consumer to find the advert so interesting that he ends up buying a product, not just admire an advert for being creative. In the starting chapters of the book, he explains how an advertiser might not realize the difference between two ad, no matter how similar they are to one another, all that matters is you use the right appeal for it. Ogilvy further explains how one wrong appeal can affect your product’s sale, even if you spend millions of dollars on the campaign. He talks about how everyone believes in the myth that all advertisement increases sales or awareness, whereas, it does…show more content…
Every chapter or topic is filled with unlimited advertisement examples which helps clear the points and also makes the book very interesting to read. Throughout the book, Ogilvy has made strong points, which provides unchanging insights. Ogilvy has talked about the usage of headlines, illustrations and writing copy, and how important it is for a print ad to be successful. He also argues that long copy sells more and talks about those advertisers who uses short copies calling them amateurs. Before Ogilvy’s retirement, he assumed that advertising would face several changes. One major change was the TV, which was emerging as the most dominant medium used to sell

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