Summary And Analysis Of Anna Marie Chaker's Untangle A Morning Pain
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In Anna Marie Chaker’s article “Untangle a Morning Pain,” published by The Wallstreet Journal on September 16, 2015, she looks into hair companies that are trying to help moms take the stress and pain out of their daily hair routine of combing their daughter’s hair. There are new brushes and products promising to help make getting knots out of children hair much easier. Hair companies are trying to expand their products awareness. Companies, like Unilever PLC’s and Johnson and Johnson, for instance, are trying to introduce new bristles and brushes, and hair products, such as, pre-wash softening detangling spray that will work together to help brush out knots. As a unit these products are supposed to make untangling much easier. According…show more content… Shaun Pulfrey, a London based founder of the Tangle Teezer line of hair brushes, says his brushes help relieve some of the drama. “This is a working relationship between mother and daughter, he says in the article.
Detangling is a problem for a lot of parents of daughters. A combination of hair spray and a good brush may help in making the process a little easier. In return may help the relationship between parent in child because it just one less fight.
The key issue in this article is how to create a product or products that when used together will help brush out knots. Hair product companies want to try to help parents make their morning routine a little easier. They intend to help ease the struggle, and in return that will help the relationship between mother and daughter, with an “ouchless” hair…show more content… Not all hair types can use the same hair products. If there is a better understanding of the different textures of hair, then hair companies will be able to make products that will help all types of hair, and that will help out all parents.
As a parent of a biracial daughter I am constantly researching hair products. I’ve tested out so many different things, and the fact that there isn’t a huge variety of products out their makes it a lot harder to find good products. I know what I use in my hair will not work for her hair and vice versa. It is definitely hard. My recommendation to top management is to encourage the designers to research different hair types, and to reach out to the retail stores to help promote their hair products. For instance, when you go into a store like Target or Walmart, and you look at their hair section, it pretty much all stuff in one aisle. The African-American section is shoved into one small section with little variety. Companies need to promote their products a lot better. I suggest they negotiate with retailers to allow them to have more advertising and promotional opportunity. They should also ask for a bigger section other than just one or two aisles. More space will allow for more products, and parents would not have to search so hard to find that one great product or hair