Snapchat Executive Summary

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According to the article, 2015 will be remembered as the year of Snapchat. There are currently 100 million users daily. Back in June, CEO Evan Spiegel announced a vertical-video ad agency in partnership with WPP and Daily News. It also mentions the brands that currently are advertising on Snapchat such as McDonald’s, Jim Beam and Proctor and Gamble. It is also interesting to see that Cosmopolitan, CNN and MLB are also running on Snapchat. The article mentions the addition of NFL, Burberry Goldman Sachs. it is safe to say that Snapchat’s main audience are high schoolers and college students. In my opinion, Snapchat is more than a medium to advertise. Snapchat is becoming a tool to engage with their audiences. After 24 hours the videos are

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