advancements in the industry. The gross popularity of new digital modes of content delivery and storage such a Video-On-Demand (VOD) and online streaming platforms, supported by a sociocultural shift to a convenience dominated society, have fuelled the decline of both domestic and international ticket and DVD sales. See Exhibit 4 for a breakdown of declining DVD sales in the Hunger Games franchise. However, while the traditional DVD format has passed its saturation point, as consumers place an increasing
After all that had happened on stage during the 2013 MTV Video Music Awards with Miley Cyrus, Ariana Grande looked like a saint. She was looked at as the sweet baby-faced princess of “bubblegum pop” also referred to as “bubblegum rock”, which was marketed to appeal to preteens and teenagers. Many teens were hooked, especially the girls. Her first album released was considered innocent and even G-rated. She moved on to releasing her single “Problem”, which featured Iggy Azalea, an Australian rapper