Auntie Anne's Franchise
193 Words1 Page
When I studied for the exam of Cases of American Organization class, I accidentally read this article. I was studying the franchise form of business at that time and found the case of Auntie Anne really impressive. The story behind their success is that they have chosen the right form of their business at the very first steps: Franchisee.
The journalist conducted an interview with Cathy Williamson, who with her husband owned the business. She shared the story of developing their business from a concession stand in their local area where they sold snacks and drinks. The couple took the advice of an attorney and decided to organize their business as a franchise, which made Auntie Anne a company having more than 200 locations in 42 states in the